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B2B SaaS

B2B SaaS Lead Engine Rebuild

The company had useful product pages and ad traffic, but visitors were not converting into qualified demos.

Measured outcomes
2.4×Demo request rate
38%Lower cost per qualified lead
!
The Challenge

What the client was facing

The company had useful product pages and ad traffic, but visitors were not converting into qualified demos.

The Solution

How Sachin approached it

Reworked offer messaging, landing page structure, conversion tracking, and search campaign intent groups.

Engagement context

The engagement focused on connecting paid search demand with landing pages that answered buyer objections quickly. The roadmap also created SEO content clusters to reduce long-term reliance on paid acquisition.

Key results
  • Sharper landing page messaging for buying-stage keywords
  • Cleaner Google Ads structure around commercial intent
  • Improved visibility into qualified demo requests
2.4×Demo request rate
38%Lower cost per qualified lead
CO
Confidential SaaS StartupB2B SaaS

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What happens next
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Clear roadmapPrioritised 90-day action plan
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