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B2B SaaS
B2B SaaS Lead Engine Rebuild
The company had useful product pages and ad traffic, but visitors were not converting into qualified demos.
Measured outcomes
2.4×Demo request rate
38%Lower cost per qualified lead
The Challenge
What the client was facing
The company had useful product pages and ad traffic, but visitors were not converting into qualified demos.
The Solution
How Sachin approached it
Reworked offer messaging, landing page structure, conversion tracking, and search campaign intent groups.
Engagement context
The engagement focused on connecting paid search demand with landing pages that answered buyer objections quickly. The roadmap also created SEO content clusters to reduce long-term reliance on paid acquisition.
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