Google Ads Management
Search, Performance Max, landing page alignment, tracking, and budget optimisation.
Built for measurable growth
A disciplined Google Ads system built around intent, conversion quality, budget control, and post-click performance.
- Account audit
- Campaign setup or restructuring
- Conversion tracking checklist
- Weekly optimisation and monthly reporting
What this service fixes
Ad spend is moving, but campaign structure, tracking, and landing pages are not turning clicks into reliable pipeline.
Our Strategic Approach
A disciplined Google Ads system built around intent, conversion quality, budget control, and post-click performance.
Process
Review account structure, conversion tracking, and search terms.
Rebuild campaigns around intent, margins, and funnel stage.
Improve landing page message match and conversion paths.
Optimise budgets using lead quality and revenue signals.
Deliverables
- Account audit
- Campaign setup or restructuring
- Conversion tracking checklist
- Weekly optimisation and monthly reporting
Expected results
- Cleaner spend allocation
- Higher quality leads
- Stronger landing page conversion rates
Common questions about Google Ads Management
Can you manage an existing Google Ads account?
Yes. The first step is always an account audit to identify wasted spend, tracking gaps, structural problems, and quick wins before any changes are made.
What budget do I need for Google Ads?
Budgets depend on your market, competition, and goals. A meaningful learning period typically requires a minimum monthly budget of ₹30,000 to ₹50,000. Smaller budgets can work in niche markets with low competition.
How long until I see results from Google Ads?
Initial data and early optimisation signals usually appear within the first 4 to 6 weeks. A well-structured campaign builds consistent pipeline within 60 to 90 days as conversion data accumulates.
Do you run Performance Max campaigns?
Performance Max is included where it fits the goal and the account has sufficient conversion data to train the algorithm properly. It is not used as a default — campaign type choice depends on intent, funnel stage, and budget.
What is included in monthly management?
Search term reviews, bid adjustments, negative keyword updates, ad copy testing, landing page recommendations, budget pacing, and a monthly performance report with commentary on what changed and why.
How do you measure Google Ads success beyond clicks?
The focus is always on qualified conversions and cost per qualified lead — not just impressions or click volume. Where CRM data is available, pipeline contribution and deal quality are tracked alongside platform metrics.
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