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Fintech / Financial Services

Fintech Startup Google Ads — 42% CAC Reduction in 60 Days

A fintech startup was spending ₹80,000/month on Google Ads but generating mostly unqualified leads. High-intent keywords were mixed with broad terms, landing pages didn't match ad intent, and conversion tracking was broken.

Measured outcomes
42%CAC reduction
2.8×Qualified lead volume
60Days to results
!
The Challenge

What the client was facing

A fintech startup was spending ₹80,000/month on Google Ads but generating mostly unqualified leads. High-intent keywords were mixed with broad terms, landing pages didn't match ad intent, and conversion tracking was broken.

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The Solution

How Sachin approached it

Full campaign restructure: negative keyword audit, intent-based ad groups, dedicated landing pages per product, and server-side conversion tracking via GA4 + CRM integration.

Engagement context

The audit revealed that 60% of spend was going to broad match keywords with no conversion history. Restructuring around exact and phrase match with strong negative lists, combined with dedicated landing pages aligned to each ad group's intent, produced a step-change in lead quality within the first billing cycle.

Key results
  • 42% reduction in cost per qualified lead
  • 2.8x increase in qualified pipeline from paid search
  • Broken conversion tracking fixed — accurate attribution for the first time
  • Landing page conversion rate improved from 2.1% to 4.7%
42%CAC reduction
2.8×Qualified lead volume
60Days to results
FI
Fintech StartupFintech / Financial Services

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