Meta & Social Ads ROAS Calculator
Model conversion outputs on Meta platforms based on CPM, CTR, purchase conversion, and spend. Fine-tune your business inputs and estimate your marketing performance.
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How to Calculate Meta Ads ROAS for Indian Businesses
ROAS (Return on Ad Spend) is calculated as: Revenue Generated ÷ Ad Spend. A ROAS of 3× means for every ₹1 you spend on Meta Ads, you generate ₹3 in revenue. For lead generation businesses, the equivalent metric is Cost Per Qualified Lead (CPL).
Meta Ads Benchmarks for India (2025)
- Average CPM (B2B audiences): ₹150–₹400
- Average CTR (lead gen campaigns): 0.8–2.5%
- Landing page conversion rate: 2–6%
- Target CPL (B2B services): ₹400–₹1,500
- Target ROAS (e-commerce): 3×–6×
Why Meta Ads Underperform Without a System
Most Meta Ads fail in India not because of the budget, but because of weak creative angles, poor audience segmentation, or sending traffic to a homepage that doesn't match the ad message. A proper Meta Ads management setup includes creative testing, funnel architecture, and Conversions API to ensure accurate tracking.
Compare channels: Google Ads ROI Calculator — how Meta ROAS compares to search intent-based PPC.
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