Google Ads & PPC ROI Estimator
Calculate dynamic click acquisitions, conversion rates, revenues, and net ROI on monthly ad spend. Fine-tune your business inputs and estimate your marketing performance.
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How to Calculate Google Ads ROI for Indian Businesses
Return on Investment (ROI) from Google Ads is calculated as: (Revenue Generated − Ad Spend) ÷ Ad Spend × 100. But a more useful metric for most Indian businesses is Cost Per Qualified Lead (CPL) — how much you pay for each lead that is genuinely interested in your product or service.
Typical Google Ads Benchmarks for India (2025)
- Average CPC (B2B services): ₹40–₹150
- Average CPC (local services): ₹15–₹60
- Landing page conversion rate (typical): 2–5%
- Target CPL (B2B SaaS): ₹500–₹2,000
- Target CPL (local services): ₹300–₹800
If your current CPL is above these ranges, the problem is usually poor keyword targeting, weak landing pages, or both. See Google Ads management for how these issues are typically diagnosed and fixed.
Compare the economics: SEO vs PPC cost calculator — how organic search compares to paid search in long-term ROI.
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